April 6, 2022

At a spritely 23 years old and with 1,272 completed ‘students’ under its belt, the Gaming Managers Development Course (GMDC) has been a steady constant in the NSW Clubs space long enough to see many graduates in Executive positions in Clubs and beyond. In partnership with the LCA, Aristocrat has provided this course as a […]

March 24, 2022

It was an absolute pleasure sharing our exciting portfolio of games, hardware, technology and digital solutions at this year’s Australasian Hospitality and Gaming Expo (AHG).  For those of you who might’ve missed it, our theme ‘Come Play’ came to life like never before. We showcased some of our highly anticipated products, Fu Dai Lian Lian, […]

March 18, 2022

After the success of our first Marketing Summit event in 2021, it was time to host it again with brand new content at Liverpool Catholic Club. There was over 40 club and hotel customers from NSW in attendance, ready to engage with fellow marketeers and generate new ideas for their venues. Nigel Turner, our Head […]

March 10, 2022

For years Aristocrat has always been a proud supporter of International Women’s Day (IWD) – a global event that celebrate the achievements of women all over the world and committing to a positive action together. This year, the theme for International Women’s Day is ‘Break the Bias’ – a call to action that requires us […]

December 7, 2021

On November 17th, our teams across NSW Metro and Central Coast came together to host our very first exclusive Aristocrat Open Day for customers. With the reopening of trade in October, we were delighted to host a day of play and an opportunity to reconnect with our valuable customers.   The day kicked off with […]

October 6, 2021

During mid-September, our Queensland team were on the road again for the Queensland Gaming Roadshow 2021. Brought to you by the Gaming Technologies Association (GTA), the organisers of the Australasian Gaming Expo, the roadshow was a series of small events that demonstrated the latest in gaming machines and support services for your venue. The team […]

June 2, 2021

Our South Australian team were extremely proud to take part in the Clubs SA inaugural Hospitality Trade Show at the Morphettville Racecourse in late May.   With the cancellations of in-person events over the past year due to the pandemic, Clubs SA held an event for its Members and Partners offering the opportunity to connect […]

April 29, 2021

Responsible Gameplay (RG) is core to our values and mission to ‘bring joy to life through the power of play’. Our customers and players are the heart of everything we do, and our talented individuals continuously work hard to provide industry leading entertainment experiences, every day without compromising on responsible gameplay. So, you might be […]

April 15, 2021

Last week, we  were proud to wrap up Aristocrat’s very first Marketing Summit! We hosted the event at the newly renovated, Wests HQ to engage with Marketing Managers across Sydney to bring them trends, insights and tangible takeaways. The half day event filled with exciting content, interactivity, food and even a cheeky beer! Tony Beier, […]

April 14, 2021

The perfect storm has hit Queensland for the Dollar Storm Roadshow! Throughout the month of March, our QLD Sales Team piled into a truck and hit the road to show an exclusive preview of the highly anticipated product release, Dollar Storm. We’ve travelled over 3,500kms reaching far and wide hitting 6 locations from Cairns to […]

March 19, 2021

On the 8th March, Aristocrat employees all around the world celebrated International Women’s Day (IWD), a global event to celebrate the achievements and contributions of women. This year’s theme ‘Choose to Challenge’ asked us to step up and call out biases, stereotypes, and inequality so that we can work together to accelerate progress to help […]

February 23, 2021

Over the last 10 years, the Aristocrat global land-based business has transformed and grown from a challenger to the market leader. Today, we deliver the world greatest gaming experience around the globe, to more customers and players than ever before! 2021 is going to be a hugely exciting time for Aristocrat and we are proud […]

November 22, 2020

Have you ever wondered what goes on behind the scenes to pull together a gaming tradeshow? A show build involves many of our talented teams at Aristocrat; from the studios who produce the games, to the technicians who bump in and out the machines, to the sales team who demo the games and every other […]

November 19, 2020

Proper cleaning of your gaming machines has never been more important. With gaming lounges opening around the country, it is important that we all practice a high level of cleanliness. Player entertainment in your venue requires keeping your customers safe while playing. Proper cleaning and maintenance of your gaming machines are just as important as […]

February 27, 2020

There is no magic formula to gaming room design given the moving parts and variables that make a gaming room ‘work’ and any variable beneath that. Whether you are a devotee of Bill Friedman’s principles (maze, product as décor, low ceilings), Roger Thomas’ approach (don’t confuse, open barn approach) or a mix of every theory […]

February 27, 2020

The last decade has truly been pivotal for Aristocrat and with AHG fast approaching, the momentum continues into 2020. We invite you to join us on the Aristocrat stand as we reveal that “It’s All About What’s Next” on the 18th & 19th March. With some of the industry’s best gaming talent on board, we […]

February 20, 2020

In early February, our colleagues exhibited a diverse range of products in London for the ICE 2020 trade show. Combining a powerful mix of exciting brand-new platforms and all-new themes and base games to refresh existing installations for the EMEA market. For those who missed out on visiting the show, here’s the inside scoop of […]

January 30, 2020

We’re gearing up for an impressive 2020 with all new content and hardware to be released throughout the year. Our 2020 portfolio has something for all of our customers with new additions to our successful brand families and new games that innovate on trending game mechanics. Keep reading to find out what you can expect […]

January 28, 2020

What sets your venue apart from others in the area? Is it the carpet design or comfortable chairs you just bought? These do help to make a venue more modern and inviting but are not one of the key factors that drive people through the door. It’s the experience you create for consumers—how you meet […]

November 28, 2019

Political and economic uncertainty are the dark clouds which forever hang over the hospitality market in some form. The current environment both overseas and locally, is an ever-present example of how venues can be at the mercy of more wide scale events. The Trading Economics website ( is the leading source of publicly available economic […]

November 28, 2019

With only a handful of weeks left until we count in the New Year and a new decade, it’s time to look back on the decade that was the 2010’s. Ten years ago Leonardo DiCaprio’s blockbuster movie ‘Inception’ confused us all, Julia Gillard was our PM, there was a whole lot of oil spilled across […]

November 28, 2019

On Wednesday 27th November, we held our second Aristocrat Hoteliers Gaming Advisory (AHGA) Group event at the Ranch Hotel in North Ryde, Sydney. It was a great opportunity for New South Wales hoteliers to come together and discuss the latest trends and issues in the gaming industry. In attendance were over 20 representatives from our […]

November 26, 2019

Australia has already endured a devastating and unprecedented amount of bushfires over the past few weeks and summer hasn’t even started yet. With fires burning across several states, most notably New South Wales and Queensland, hundreds of homes and properties have been destroyed. These fires come off the back of an incredibly dry spring with […]

October 31, 2019

In a time where consumers have endless choices and options for how, when and where they spend their time, our job as marketers has intensified. Businesses are needing to come up with new ways to attract new customers and retain existing ones. The personal touch has always been a feature of your venue, but can […]

October 31, 2019

Earlier this month we unveiled our leading hardware, content and system solutions at G2E Las Vegas. Under the theme of “It’s All About What’s Next”, our show-stopping booth featured the very best in innovation. Over 300 machines, numerous meeting rooms, a dedicated Oasis 360 zone, and a Think Forward Innovation Lounge were among the features […]

October 31, 2019

Aussies today are focused more on spending time and money on experiences over material goods. This paves the way for venues which deliver unique experiences and entertainment to flourish. These days, Australians are spending more of their disposable income on live experiences from concerts and festivals to eating out at local pubs and restaurants. In […]

September 30, 2019

We are well in truly in the age of the customer. Consumers today are more empowered than ever before because of their ability to access information about products and services in real time. This change has paved the way to an ‘always on and always connected’ customer base. A closer look at how gaming venues […]

September 30, 2019

The final countdown has begun for the Global Gaming Expo (G2E), with less than two weeks until it kicks off on the 14th of October in Las Vegas. Lucky for you, we’ve got the inside scoop on what to expect at this year’s show. Customers will be able to experience the latest EDGE X™ cabinet […]

September 30, 2019

Did you know that the average office worker takes just 3000 steps a day? This is quite a low number, considering the average adult is suggested to take over 10,000 steps a day to maintain a healthy and active lifestyle. This month, Aristocrat employees around the world are stepping up to the challenge of taking […]

August 27, 2019

This year marks the 30th Australasian Gaming Expo and boy was it a big show! Over 3 massive days (13th – 15th August), gaming and hospitality suppliers came together at the International Convention Centre in Darling Harbour to showcase the latest in food and gaming to a record number of attendees. We demonstrated that “It’s […]

August 23, 2019

Can you believe that in 2019, the Gaming Management Development Course (GMDC) turned 20? The GMDC has been proudly presented by Leagues Clubs Australia in partnership with education sponsor’s, Aristocrat Technologies Australia, for 20 consecutive years. The success of GMDC has been built on the generosity of LCA Member Clubs, industry executives and club staff […]

August 23, 2019

This year we celebrated Lightning Link’s 5th Birthday in style at Doltone House, Darling Island, Sydney. Hosted at a beautiful harbourside venue, we invited our customers to join us in celebrating another successful AGE and a milestone for the popular Lightning Link brand. This year’s cocktail party was suitably Lightning Link themed with various food […]

July 29, 2019

Last week, we partnered with RSL & Services Club Association once again to deliver another insightful and engaging Leadership Symposium for 2019. Thirty-one CEO’s gathered from member clubs of the RSL & Services Clubs Association to learn about The Power of Omni-Channel over the two days in Darling Harbour. We welcomed back those who have […]

July 29, 2019

This year marks the 30th year of the Australasian Gaming Expo (AGE), where various gaming suppliers, including Aristocrat, come together to showcase the latest and greatest in gaming technologies. The expo will run from Tuesday 13th August to Thursday 15th at the ICC in Darling Harbour. Here are a few tips for tackling this year’s […]

July 29, 2019

Did you know that July is Global Volunteer Month here, at Aristocrat? Each year in July Aristocrat holds Global Volunteer Month in all of its offices around the globe to provide an opportunity to come together as a company and give back to our local communities. In the Australian office this July, 130 staff volunteered […]

July 29, 2019

Can you believe that it’s almost been 5 years since the release of the first Lightning Link games? It is amazing to see how much this brand has grown to become a global phenomenon in the gaming industry. Lightning Link and Lightning Cash revolutionised the player experience with the introduction of the world famous ‘Hold […]

June 28, 2019

Much like the world around us, Aristocrat is changing rapidly. As this pace of change accelerates, we understand the need to inspire and motivate everyone who is part of our business. Our new mission is to bring joy to life through the power of play. The new Aristocrat values of Talent Unleashed, Collective Brilliance, Good […]

June 26, 2019

Throughout the months of June and July, we’re hitting the road and coming to you, for the Lightning Roadshow. We’re touring NSW and QLD venues, all the way from Cairns down to Moama to celebrate the launch of the latest Lightning Link and Lightning Cash games in the brand new Helix X cabinet. The global […]

June 25, 2019

In celebration of 7 weeks until AGE, we wanted to give you a little taste of what to expect at the show. We are thrilled to invite our valued customers to join us as we reinforce that “It’s All About What’s Inside” on our stand this year. Now, if you haven’t marked your calendar yet, […]

May 29, 2019

These days, data is one of the biggest trends in business with most companies adopting data analytics as a part of their daily business activities. With technology underlying almost every aspect of a business’ operations, more data and information is at your fingertips, allowing you to see exactly what’s happening in your venue. When most […]

May 28, 2019

Our colleagues in Macau had an amazing week at G2E Asia 2019. This year’s theme, It’s All About What’s Inside, was brought to life on our stand which highlighted the talent and creativity that sit at the heart of our company. We’re super proud to have a fantastic group of people who design, build, recommend, […]

April 30, 2019

Today, we’re excited to be launching our very first Aristocrat Hoteliers Gaming Advisory (AHGA) Group event series at the beautiful AHA NSW office in Sydney. In attendance are 25 representatives from our valued Hotelier customer base in NSW. During the session, representatives from Aristocrat have discussed current market trends, future product portfolio strategies and conducted […]

March 28, 2019

In case you missed it, AHG 2019 took place on the 27th and 28th of March in Brisbane where all the Australian gaming manufacturers came together to put on a show for their customers.

March 8, 2019

Today is International Women’s Day, a global day celebrating the achievements and progress of women, and a day to come together and open the discussion on gender equality. International Women’s Day puts gender back on the agenda. It’s a call to action for accelerating gender parity through discussions on how organisations can create more inclusive […]

February 27, 2019

Today, it’s officially one month out from the Australasian Hospitality & Gaming Expo (AHG). We couldn’t be more excited! We are delighted to invite you to join us as we reinforce that “It’s all about what’s inside.” During the show we will be showcasing an exciting line up of what’s next for gaming floors in […]

February 14, 2019

We’ve got fantastic news for you…During February and March, we’re touring NSW for our exclusive Welcome to Fantastic Jackpots roadshow. We’re travelling far and wide, from Tweed Heads to Batemans Bay and everywhere in between to celebrate the recent launch of Welcome to Fantastic Jackpots in NSW. Let us come to you as we celebrate […]

January 24, 2019

  It’s already shaping up to be another big year for Aristocrat! We’ve got plenty of new releases set to enter the market in the coming months. After a massive 2018, we’re back from the break, refreshed and ready to kick some goals in 2019. This year’s portfolio has something for every venue, from new […]

December 20, 2018

Wow, it’s hard to believe that 2018 is almost over. We wanted to take this time to reflect on another great year in the gaming industry and start gearing up for an even better 2019. Throughout the year we have strived to disrupt market trends with innovative products whilst maintaining our commitment to sustainable product […]

November 30, 2018

On November 23, a team of 40 Aristocrat volunteers in Sydney organised and ran the 2018 Cerebral Palsy Alliance annual Children’s Christmas Party. It was a very proud moment to be part of the Aristocrat team as we spread the Christmas cheer by creating a “Winter Wonderland”. Over 300 children and their families enjoyed face […]

October 11, 2018

Have you ever walked onto a gaming floor and been overwhelmed and confused with all the game options? Gaming floors these days are often filled with so many bright lights and sounds with no logical structure, making it hard to distinguish games from one another. A number of signage solutions can be used to improve […]

September 19, 2018

It was fantastic to see such a great turnout at this year’s AGE Expo at the ICC in Darling Harbour, Sydney. We were thrilled to invite our customers to join us as we demonstrated that “it’s all about what’s inside.” Over the three days we showcased every element, every innovation and everything we have. Every […]

August 10, 2018

AGE can be a hectic affair. If you just do a day trip or all three days, it can be very fun yet stressful. Once at AGE the amount of information imparted by suppliers and standing for hours on end can be overwhelming. Luckily, we are seasoned professionals and have the ultimate checklist for getting […]

August 1, 2018

Last month, we were really excited to once again partner with the RSL & Services Clubs Association to bring another thought provoking and inspiring Leadership Symposium for 2018. On 18th and 19th July, 28 CEO’s, General Managers and Secretary Managers from member clubs of the RSL & Services Clubs Association gathered at a beautiful, new […]

May 31, 2018

We believe it takes more than talented people, advanced technologies and creative excellence to deliver the world’s greatest gaming experience, every day. It takes respect, courage, integrity and passion. These values are at the heart of everything we do at Aristocrat and they inspire us to support our business, our people and our communities. We […]

May 31, 2018

Looking for a point of difference for your gaming floor? We’ve seen an emerging trend in venues across the country who are building spaces dedicated to multi bank themes. This is an extremely effective way for venues to enhance the player experience and maintain a competitive edge. Due to the longevity in both the Lightning […]

May 31, 2018

It’s exciting to be a part of an industry that is transforming at a faster rate than ever. Technology has advanced rapidly leading to more choice than ever before for Gaming Managers. Over the past 5 years, there has plenty of new cabinets released to the market including 5 Aristocrat cabinets during this period of […]

May 31, 2018

It’s no secret that making the purchasing decision for a small gaming room can prove quite difficult with so many great games available. It’s easy to be overwhelmed with choice, particularly around tradeshow time when all the games are new! One of the challenges is trying to provide the biggest variety of games for your […]

May 31, 2018

If you’re reading this, chances are you’re already aware that we’ve built a brand spankin’ new website for our Australian and New Zealand customers. Welcome! We’re really psyched that you’re here. We’re excited to have built a new resource for you, our customers, to find the latest information and news on our portfolio of games, […]