It was fantastic to see such a great turnout at this year’s AGE Expo at the ICC in Darling Harbour, Sydney. We were thrilled to invite our customers to join us as we demonstrated that “it’s all about what’s inside.” Over the three days we showcased every element, every innovation and everything we have.
Every Element focuses on how we are investing in every element of the gaming experience to drive a greater player experience. Every innovation at Aristocrat is underpinned by our thriving culture and company values. We are leaders in innovation of game mechanics, systems, platforms and hardware. Everything we have emphasizes on how we as global leaders are giving everything we have for our customers’ success.
During the show, the stand was buzzing as we presented a staggering 51 unique titles from 5 different content studios. It was an amazing opportunity for us to reinforce our content strategy that focuses on four unique player experiences including brands, on-trend, innovation and next gen content.
Our brands player experience focuses on showing support for the key brands for the ANZ region. These include our tier 1 brands that were on display at the show which are Lightning Link,
Dragon Link and Player’s Choice.
Secondly, we have our on-trend player experience that is dedicated to innovating on what’s popular right now. Key on-trend products at the show included Mighty Coins and Welcome to Fantastic Jackpots.
Our innovation player experience is all about providing a point of different on the floor with a goal to create new categories, new mechanics or new segments for our customers. This year at the show we debuted Cash Boost and the Pay Rize families.
The back room this year was dedicated to our next gen content. The idea around this part of the stand was to gain feedback on several our international concepts such as US style content and the Flame cabinet.
What was really exciting about the AGE this year is that we had two destination areas on our stand dedicated to Welcome to Fantastic Jackpots and Dragon Link. We showcased how the use of creative banking strategies, strong branding and unique signage can create an impressive destination on a customer’s floor.
We just wanted to take this opportunity to say a BIG thank you to all our customers that shared their positive feedback and support at AGE 2018. It’s with your feedback that we can create the world’s greatest gaming experience, every day. Make sure you check out the video above for all the highlights of AGE 2018.