In early February, our colleagues exhibited a diverse range of products in London for the ICE 2020 trade show. Combining a powerful mix of exciting brand-new platforms and all-new themes and base games to refresh existing installations for the EMEA market. For those who missed out on visiting the show, here’s the inside scoop of what was unveiled across the 3 days at ICE 2020.
Following on from the recent triple launch in EMEA of the cinematic EDGE X, with introductory slot titles FarmVille, Madonna and Mad Max: Fury Road, three more globally-renowned licenses were showcased. These included: The Walking Dead III, Game of Thrones – Winter is Here and Star Trek: The Next Generation. Each EDGE X title features a unique set of proven mechanics, packaged to deliver an entertaining player experience.
One of Aristocrat’s most successful proprietary link brands, Cash Express pulled into a new platform – the new Gen 9 MarsX cabinet. The classic, locomotive-themed, 4 level progressive link arrived in a new ‘Luxury Line’ with a range of videowall overhead display options and three hugely popular base games, 50 Lions, Buffalo and Timber Wolf.
The popular flame55 cabinet bought two new big license themes to life at the show. Based on the CBS/Showtime hit TV Series, Billions certainly lived up to its name with an industry first Mighty Cash Triple Up feature that can result in up to a 1,000x multiplier. Zorro Wild Ride continues another hugely popular brand franchise, blending proven mechanics from at least four other successful Aristocrat games.
The larger-than-life Helix Tower remains an impressive centerpiece for gaming floors and eagerly awaited Dragon Tower Jackpots is the latest newly released theme in EMEA. Gold Stacks 88 Link made its Tower debut in the MarsX, with two new base game themes, Royal Monkey and Turtle Kingdom. The first four Gold Stacks 88 linked games continue to deliver extremely strong performance in EMEA on both Helix XT and Arc Single portrait cabinets.
Still going strong five years on from its first reveal, Lightning Link release more new base games in EMEA, with new mechanics designed to entertain – as does the similarly strong Dragon Link. Both families also offer the option for higher denomination sets.
Vice-President of Sales & Business Development – EMEA, Erik-Jan van der Berg said, “Aristocrat continues to invest heavily in design and development of new concepts, in innovative hardware, captivating content and in manifold licenses that resonate with players the world over. This has resulted in class-leading performance data across multiple cabinet segments with not just one or two, but a handful or more of diverse premium licensed solutions to offer players a varied mix of engaging entertainment.”
Our EMEA team would like to thank all our ANZ customers who made the trip and visited ICE 2020. Your valuable feedback and support is truly appreciated. We look forward to showcasing our ANZ portfolio at the next tradeshow in Brisbane, AHG 2020. See you there!
