How to make the most out of your System 7000

In a time where consumers have endless choices and options for how, when and where they spend their time, our job as marketers has intensified. Businesses are needing to come up with new ways to attract new customers and retain existing ones. The personal touch has always been a feature of your venue, but can you build upon the personal approach and meet higher consumer expectations?

System 7000 is designed to help venues manage and execute daily activities more efficiently and to support venues with their communication strategies with their patrons. With features like PRIME Impact and PRIME Awards, the System 7000 allows you to reach your customers when it matters most and connect with them on a personal level.

Put engagement front and centre with the PRIME Impact console, a graphical touch screen designed to increase customer interactions. This handy device within the EGM enables you to deliver a unique customer experience, where they can check their rewards balance and see any current promotions running in the venue.

Throughout the venue, place PRIME Kiosk to keep your patrons informed and engaged. This is a fantastic touch point for venues to deliver targeted advertisements and promotions to customers at an individual level. Through personalizing the content for different patrons, you increase the overall effectiveness of your in house promotions and offerings.

Take patron engagement to a whole new level with PRIME Awards, which allows you to connect with and reward customers. PRIME Awards allows you to reward returning customers in a fun and engaging way, with promotional awards which can be notified via an interactive Aristocrat themed game.


Success in the Australian gaming industry in 2020 and beyond continues to centre on the personalised experience. In doing so, it is crucial to make sure that you understand your customers, keep in touch and reward customers in order to better your relationship with them. Through customising your interactions with patrons, such as greeting a customer by their name on a PRIME Kiosk, you can continue the legacy of great hospitality in your venue.