Aristocrat is an ideas company at heart, which means innovation is embedded into every aspect of our business. Whether we’re designing sleek new cabinets, premium game content or award-winning systems, we apply fresh thinking and creativity to deliver the world’s greatest gaming experience, every day.
Our global team of talented creative, technical and business professionals are focused on developing the next generation of gaming technology. Our development centres in India and the United States continue to push the boundaries of technology and create innovative hardware and systems to support and enhance our market-leading game portfolio.
Our creative studios are the best in the business. We believe creative excellence starts with our people and ends with our product. In between, there’s a whole lot of dreaming, collaborating and designing that challenges industry norms, solves business problems and creates thrilling entertainment for players around the world.
Our creative process is backed by a global design and development team of around 800 people, who transform our big ideas into products that perform. We’re always looking to the future, with a focus on investing in world-class creative talent and advanced technical capabilities that strengthen the quality, depth and breadth of our portfolio across all markets.
With over 2100 patents and 2900 trademarks, Aristocrat’s intellectual property (IP) is one of our most valuable assets and has been built up over our 60 year history. We are always innovating the next big thing, whether it’s licensed TV and movie themes, new proprietary titles that are destined to become old favourites or the very latest in cabinet and systems innovation.