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Pixel United

aristocrat digital
aristocrat digital

Pixel United (formerly Aristocrat Digital) is a mobile-first games powerhouse, boasting three world-leading publishers in Product Madness, Plarium and Big Fish Games that entertain millions of players every day.

Games the whole world loves

Explore our exciting free-to-play mobile-first games portfolio on every possible platform, and discover a world of fun.

Link Casino

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Lightning Link Casino (Product Madness)

Ages 18+. Flip the switch and charge up a fast-paced mobile experience like no other.

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Mech Arena card front side

Mech Arena (Plarium)

Team up with friends in a fast-paced PvP mech shooter with competitive mayhem for everyone.

Mech Arena card back side


Cashman Casino card front side

Cashman Casino (Product Madness)

Ages 18+. All the atmosphere of the famous casino game, in a fun-filled free-to-play mobile experience.

Cashman Casino card back side


Gummy Drop card front side

Gummy Drop! (Big Fish)

Match gummies, travel the world and restore landmarks in Paris, New York and Tokyo.

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Vikings: War
of Clans

Vikings: War of Clans card front side

Vikings: War of Clans (Plarium)

Create an invincible army, uncover enemy traps, and become the mightiest conqueror among players.

Vikings: War of Clans card back side


EverMerge card front side

EverMerge (Big Fish)

Unlock storybook legends, create fantastic creatures, and build a magical world.

EverMerge card back side
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Shaping the future of fun

Our mobile-first games business

Pixel United is proud to bring together one of the world’s most diverse and best performing mobile-first game portfolios. Our genre-defining games are brought to life by the best creative, technology and commercial talent across the globe. We harness the collective brilliance of our people to create games that have the power to foster connection, inspire imagination and entertain millions of players every day. With a growth mindset and an unwavering commitment to player care and responsibility, we’ll continue to take Pixel United towards exciting new horizons.

Our world-class mobile-first game businesses

Together, we’re leading the games industry, each powerful Pixel, United.

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Product Madness

Casino favourites

Product Madness creates games inspired by casino hits such as Lightning Link and Cashman Casino, helping to cement Pixel united as leaders in slot-themed mobile games globally.

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Games for all

Publisher of the smash-hit RAID: Shadow Legends, Plarium creates extraordinary role-play, strategy and casual games loved by millions.

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Big Fish

A mobile games category leader

Celebrating 20 years delighting players world wide, Big Fish operates an extensive portfolio of popular games across genres, including EverMerge, Cooking Craze, Gummy Drop, Big Fish Casino, JackpotMagic Slots, and Fairway Solitaire.

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Number crunch

The facts and figures behind our success


Social Casino Worldwide


Global Studios


Mobile Game Publisher


Million approx. Monthly Users

Social Casino Worldwide

Global Studios

Mobile Game Publisher

Million approx. Monthly Users

1. Source: Sensor Tower. 2. In Tier 1, Western Markets (United States, United Kingdom, Canada, France, Germany, Australia). Numbers accurate as at FY2021, 30 September 2021.