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About

Our passion for creativity is fuelled by our mission

Our passion for creativity is fuelled by our mission

It’s a place to learn, grow, and forge a truly global career. Let’s play!

Our leaders

Executive leadership team

Trevor Croker

Chief Executive Officer & Managing Director

Trevor Croker

Chief Executive Officer & Managing Director

Trevor was appointed as CEO and Managing Director of Aristocrat in March 2017, joining the Board at the same time. Trevor joined Aristocrat in 2009 as Managing Director, ANZ and was later promoted through a number of operational and strategy leadership roles. Trevor began his career in sales and marketing, culminating in his term as Sales Director for Fosters Australia Ltd, prior to its demerger. Trevor serves as a Director of the American Gaming Association and the Cerebral Palsy Alliance Research Foundation and was previously a Director of the Australasian Gaming Council, among other industry appointments.

Hector Fernandez

CEO Aristocrat Gaming

Hector Fernandez

CEO Aristocrat Gaming

Hector Fernandez was appointed CEO of Aristocrat Gaming in February 2022, overseeing Aristocrat’s regulated, land-based business globally. Hector joined Aristocrat in 2018 as CFO of the Americas Gaming business, before his promotion to the role of President, Aristocrat Americas and EMEA. Prior to joining Aristocrat, Hector held a range of senior commercial and strategy roles at leading US consumer businesses, including Western Digital, Amgen pharmaceuticals, and Procter & Gamble. Hector began his career with Deloitte and is a CPA.

Mitchell Bowen

CEO Anaxi & Chief Transformation Officer

Mitchell Bowen

CEO Anaxi & Chief Transformation Officer

Mitchell has held senior product, commercial and transformation roles across all major gaming regions at Aristocrat. Mitchell previously led Marketing and Product functions in the Americas, before being appointed General Manager for ANZ, and subsequently CEO of the global Gaming business in 2019. Mitch has accountability for the business’ growth strategy and operational performance, and also leads transformation for the company. Before joining Aristocrat, Mitch held senior roles in the sporting and pharmaceutical industries.

Matthew Primmer

Chief Product Officer

Matthew Primmer

Chief Product Officer

Matthew Primmer was appointed Chief Product Officer for the Aristocrat Group and joined the executive leadership team in February 2024. Matthew is responsible for leading product strategy across the enterprise. With 20 years experience in the global gaming industry, Matthew joined Aristocrat in 2014 and has held various senior roles in Australia and the USA across product strategy, insights and leadership roles in the US and Australia, including his most recent role as Chief Product Officer at Aristocrat Gaming leading D&D.

Andy Hendrickson

Chief Technology Officer

Andy Hendrickson

Chief Technology Officer

Andy was appointed Chief Technology Officer in June 2021. Prior to joining Aristocrat, Andy was CTO of the video games business Activision Publishing. He also spent ten years as CTO at Walt Disney Animation Studios, and led tech teams at Dreamworks and Lucasfilm. Andy has many film and game credits, including for Frozen and Call of Duty, and holds multiple US technology patents. Andy is a member of the Academy of Motion Picture Arts & Sciences.

Natalie Toohey

Chief Corporate Affairs Officer

Natalie Toohey

Chief Corporate Affairs Officer

Natalie was appointed Chief Corporate Affairs Officer in 2019, and is responsible for Group communication and stakeholder strategy, including leading Aristocrat’s Sustainability program and Investor Relations. Natalie spent over ten years consulting to many large public and private organisations, and was previously head of Corporate Affairs at Foster’s Group. Natalie is a Non Executive Director on the Board of Asahi Holdings Australia.

Christie Roser

Chief People & Culture Officer

Christie Roser

Chief People & Culture Officer

Christie is the Chief Human Resources Officer for Aristocrat, leading the Global HR team and supporting key cultural, engagement and leadership initiatives across the organisation. A highly experienced HR professional, Christie has led HR teams across the publishing, transport and logistics industries. Christie joined Aristocrat in 2011 as HR Manager for the Australian Studios before becoming General Manager HR, Global Product, Supply and Technology, and supporting the executive leadership team as General Manager, CEO Office.

Superna Kalle

Chief Strategy & Content Officer

Superna Kalle

Chief Strategy & Content Officer

Superna is the Chief Strategy & Content Distribution Officer for Aristocrat and is responsible for driving our Group growth strategy and leveraging Aristocrat’s industry-leading intellectual property across our global operations. Superna spent 16 years at Sony Pictures Entertainment (SPE), where she held leadership positions in corporate development, before growing SPE’s television networks businesses in India, Japan and across Asia, and leading the company’s US networks. More recently, she was President of Starz International, and led the rollout of the premium streaming company to over 60 countries.

James Alvarez

Chief Information Officer

James Alvarez

Chief Information Officer

James joined Aristocrat as Chief Information Officer in 2017, and has more than 20 years of experience leading digital transformation strategy, initiatives and teams. James began his career as a software developer, before founding a software consulting firm that merged with the leading technology advisory company, the Hackett Group. James has also held executive leadership roles in technology at global companies including Belkin International and Scholastic Media & Entertainment.

Tracey Elkerton

Chief Compliance Officer

Tracey Elkerton

Chief Compliance Officer

Tracey joined the leadership team as Chief Compliance Officer in February 2023 and is responsible for leading our regulatory and compliance functions globally. Tracey has almost 25 years experience in gaming compliance, bringing an enormous depth of experience to the business. She has been a member of the Aristocrat Board Regulatory & Compliance Committee since 2004. Prior to joining Aristocrat, Tracey worked in compliance roles at St George Bank Limited and Standard Chartered Bank Australia Limited.

Chris Hill

Chief Legal Officer­

Chris Hill

Chief Legal Officer­

Chris was appointed Chief Legal Officer of Aristocrat in February 2020 and is responsible for leading our legal and compliance functions globally. Prior to joining Aristocrat, Chris was Chief Legal Officer at the global data and insights business Dun & Bradstreet, and General Counsel of Primus Telecommunications Group. Chris also served in the US Department of Treasury immediately after the financial crisis of 2008 and has deep experience navigating complex regulatory environments and operating within regulated businesses.

Sally Denby

Chief Financial Officer

Sally Denby

Chief Financial Officer

Sally was appointed to the Chief Financial Officer role in November 2022. Sally partners with the CEO, business unit and functional leaders to guide the company’s financial performance, leading her team delivering finance, accounting, risk, internal audit, tax services and more across Aristocrat. Sally joined Aristocrat in 2015, and has held several senior finance roles, including Deputy Chief Financial Officer, where she had oversight of the Group Finance Function. She has held senior finance positions at GE Capital in Australia and Europe and with NineMsn. Sally is a Chartered Global Management Accountant.

Our directors

Board of Directors

Neil Chatfield

Chairman

Neil Chatfield

Chairman

Neil became Chairman in February 2019 after being nominated to the Board of Aristocrat in December 2017. An established and experienced Executive and Non-Executive Director, Neil has more than 40 years’ experience in global business across diverse industries. Neil is Non-Executive Chairman of Costa Group Holdings Limited and was previously Non-Executive Chairman of Virgin Australia Holdings Ltd and Seek Ltd, and a Non-Executive Director of Transurban Group and Recall Holdings Ltd.

Trevor Croker

Chief Executive Officer & Managing Director

Trevor Croker

Chief Executive Officer & Managing Director

Trevor was appointed as CEO and Managing Director of Aristocrat in March 2017, joining the Board at the same time. Trevor joined Aristocrat in 2009 as Managing Director, ANZ and was later promoted through a number of operational and strategy leadership roles. Trevor began his career in sales and marketing, culminating in his term as Sales Director for Fosters Australia Ltd, prior to its demerger. Trevor serves as a Director of the American Gaming Association and the Cerebral Palsy Alliance Research Foundation and was previously a Director of the Australasian Gaming Council, among other industry appointments.

Kathleen Conlon

Non-Executive Director

Kathleen Conlon

Non-Executive Director

Kathleen was nominated to the Board of Aristocrat in January 2014. With more than 23 years’ experience in management consulting, Kathleen is the Non-Executive Chairman of Pilbara Minerals Limited and a Non-Executive Director of BlueScope Steel Ltd. She was a former Non-Executive Chairman of Lynas Rare Earths Ltd and Non-Executive Director of REA Group Ltd, CSR Ltd and The Benevolent Society. She is the Chairman of the Australian Institute of Company Directors (AICD) Corporate Governance Committee and a former National Board Member of the AICD.

Arlene Tansey

Non-Executive Director

Arlene Tansey

Non-Executive Director

Arlene was nominated to the Board of Aristocrat in March 2016. With over 30 years’ experience as a senior executive in business and financial services in Australia and the US, Arlene is a Non-Executive Director of McMillan Shakespeare Limited, TPG Telecom Ltd, and Lendlease Real Estate Investments Limited. She is a former Non-Executive Director of WiseTech Global Ltd. Arlene is a Member of Chief Executive Women, the International Women’s Forum Australia, and the Australian National Maritime Museum Council.

Sylvia Summers Couder

Non-Executive Director

Sylvia Summers Couder

Non-Executive Director

Sylvia was nominated to the Board of Aristocrat in August 2016. With more than 38 years’ experience as a senior executive in technology, Sylvia has worked in Asia and Europe and currently resides in the US. She was a former Chief Executive Officer of Trident Microsystems Inc. and has held senior management positions in research and development, operations and marketing. Sylvia was a Non-Executive Director of seven publicly traded US companies and is currently an Independent Director of Semtech Corporation.

Pat Ramsey

Non-Executive Director

Pat Ramsey

Non-Executive Director

Pat Ramsey was nominated to the Board of Aristocrat in September 2016, after joining Aristocrat in 2016 as the Chief Digital Officer, overseeing our online business. Pat has spent more than 17 years in the gaming industry, in land-based casino operations and casino gaming technology. He was a former CEO of Multimedia Games, Inc. and worked for Caesars Entertainment. Pat is a Non-Executive Chairman of Codere Online, Non-Executive Director of Betr Holdings, Inc., and serves as an advisor to Arrow International and EPR Properties.

Bill G. Lance Jnr

Non-Executive Director

Bill G. Lance Jnr

Non-Executive Director

Bill was nominated to the Board of Aristocrat in October 2022. Bill is a prominent Native American Tribal leader. He was the longest-serving Secretary of Commerce in the history of the Oklahoma-based Chickasaw Nation, responsible for 7,000 employees and more than 60 gaming, hospitality, retail, and media commercial operations. Upon stepping down, Bill was given the honorary title of Secretary of State and today represents the Chickasaw Nation in multiple Tribal, national and state level organisations across the US, including the American Gaming Association’s executive committee. Bill is a Director of the NASDAQ-listed company BancFirst Corporation.

Philippe Etienne

Non-Executive Director

Philippe Etienne

Non-Executive Director

Philippe was nominated to the Board of Aristocrat in October 2019. An experienced executive specialising in strategy, Philippe was a former Managing Director & CEO of global technology disruptor, Innovia Security Pty Ltd, and a senior executive with Orica Limited in Australia, Germany and the US. Philippe has extensive experience as a company director with ASX listed companies. He is the Non-Executive Chairman of Quantum and Cleanaway Waste Management Limited, and a Non-Executive Director of Lynas Rare Earths Ltd.

Our evolution

We’ve grown from humble beginnings to become a content and technology powerhouse.

A revolution
begins

A revolution begins

Aristocrat is founded Sydney, Australia, with the creation of the Clubman. The Clubmaster follows, a revolutionary machine and industry game-changer.

Global
expansion

Global expansion

Aristocrat expands into Europe and the US, creating the first five-reel slot machine and the all-electronic game, Wild West (1979).

Gaming
revolution

Gaming revolution

Aristocrat London opens. Casino system business launched. Landmark Microstar slot machines released. Machine leasing leads to growth in the US.

Public
listing

Public listing

MK VI gaming system released. The revolutionary Hyperlink system launches, becoming the most valuable intellectual property ever created in OZ. ASX listing 1996.

Welcome
to Vegas

Welcome to Vegas

Aristocrat secures an operating license for Nevada, home to Las Vegas, and develops a presence in Macau. We emerge from the global financial crisis ready for growth.

Going
mobile

Going mobile

In 2012 our Games Development Kit becomes industry standard. Product Madness acquired in 2013, launching us into free-to-play mobile game publishing. In 2014 Aristocrat welcomed VGT and entered the exciting world of Class II.

Building a global mobile business

Building a global mobile business

Acquisition of free-to-play mobile game publishers Plarium Global and Big Fish Games. Aristocrat a world leading publisher across multiple game genres.

New brands and new beginnings

New brands and new beginnings

Our global gaming business relaunches as Aristocrat Gaming, and Aristocrat Digital becomes Pixel United.

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We’re a global company with a rich history and a bright future

From humble beginnings we’ve become a global leader in gaming content and technology, and one of the top mobile game publishers in the world. Ours is a resilient and diverse business. Our passion for creativity, innovation and collaboration is fuelled by our mission to bring joy to life through the power of play. With our shared values, we’re committed to becoming a better business, every day. With more than 6500 employees across 23 global locations, we’re shaping the future of fun, together.