Skip to content

A Fresh New Face for Aristocrat’s Gaming Business

Aristocrat’s global land-based gaming business has a fresh new face.  Now known as Aristocrat Gaming, this new identity expresses all the vibrancy of our industry, and the energy and excitement of our market-leading gaming portfolios.

Launching in mid November 2020, Aristocrat Gaming’s bold new name and logo will be supported by fresh and innovative creative collateral and customer communications.  We’re delighted to share this new look with our customers and other stakeholders, as we continue to focus on delivering the very best gaming products and experiences in the market.

Aristocrat Gaming – Let’s Play!