CREATING AND INNOVATING IN DIGITAL, CLASS II AND CLASS III
Our businesses are working together to take it to the next level.
Aristocrat has a rich and successful history and is proud to have a rich portfolio across Global Class III, Class II and Digital markets. With the unique and complementary additions of VGT and Product Madness, we are helping take it to the next level with customers all around the globe. Find out more about our global offerings below.
DIGITAL PRODUCT MADNESS
Product Madness burst into life in 2007 as the brainchild of two Stanford Business MBA graduates. Initially, the entrepreneurs developed casual games for Facebook and mobile, before refocusing their efforts on the new social casino genre. In 2012, Aristocrat acquired Product Madness to combine our famous game content with the best social slots gaming platform available.
Our flagship and most popular title, Heart of Vegas™, has entertained hundreds of thousands of players since launching in 2013. Heart of Vegas™ is one of the top-grossing Facebook games and social casino iOS apps in Australia.
Founded in 1991, Video Gaming Technologies Inc. (VGT) is a leading North American developer, manufacturer and distributor of casino games for the Class II (Native American bingo-based gaming) and emerging markets. With more than 20,000 terminals in over 140 locations throughout the United States, VGT offers exciting game titles that enhance customers and operator loyalty. If that’s not enough, VGT offers exceptional customer service and some of the highest ‘uptimes’ in the industry. Players recognise our VGT games by their hallmark bonus feature: Red Screen Free Spins® that provide an entertaining gaming experience every time.
Class III machines are also known as casino games and include slot machines, blackjack, craps, roulette and ‘house-banked’ card games (games that are neither Class I or Class II). Class III games are played against the house, with a random number generator determining game outcomes.
Aristocrat’s Class III operations have global reach, from Australia and Asia Pacific to America and Europe. Our casino games are some of the best in the world, with innovative cabinets that spark the player’s imagination and deliver a whole new level of excitement to the venue floor.
We continue to focus on recruiting the best creative and technical talent, developing outstanding game content and investing in quality cabinet hardware for our Class III business.